Creative Growth Strategist with a Love for Storytelling, E-commerce, and Aesthetic Brand Building
🌸 About Page
Turning ideas into strategy, strategy into execution, and execution into measurable results.
Who I Am
I’m a Barcelona-based growth and creative strategist with deep experience in e-commerce, storytelling, and digital brand building. Over the last years, I’ve helped fashion, wellness, and lifestyle brands craft high-impact content, improve conversion funnels, and create marketing strategies that actually move the needle. I blend creativity with data — always looking for the emotional angle that makes people care, and the technical angle that makes them convert.
What I Do
My work sits at the intersection of content, conversion, and brand identity. I develop strategies that feel human and aesthetic but are powered by strong CRO practices, email lifecycle insights, competitor research, and audience psychology. From landing pages to full funnel redesigns, Instagram storytelling, Klaviyo flows, and UGC concepts — I bring coherence and clarity to brands that want to scale.
Experience & Projects
I’ve worked with multiple international e-commerce brands, including fashion labels, beauty companies, and lifestyle products — building campaigns, optimizing websites, writing high-performing emails, and crafting content that resonates. My projects range from:
• Launching collections with full storytelling + ad concepts
• Reworking product pages for higher conversion
• Designing and optimizing Klaviyo flows
• Developing TikTok + Meta UGC-based strategies
• Building funnels that reduce friction and increase AOV
• Creating brand narratives that strengthen identity and community
Every project I touch is crafted with intention, audience understanding, and a strong aesthetic point of view.
How I Work
I approach each brand as if it has its own world — its own emotions, personality, and rhythm. I’m obsessed with observing culture, trends, and psychology — and I use that to turn marketing into something that feels natural and exciting, not forced. I love learning, experimenting, and evolving with every brand I support.
