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Punta Loca
Project Type
Creative director
Date
April 2023
Role: Founder — Branding, Creative Direction, Marketing
Industry: Clothing / Beachwear / Lifestyle
What I did:
Built the brand from the ground up — positioning, creative voice, content, website, and go-to-market plan. Crafted the full visual + narrative identity focused on quality essentials and Mediterranean lifestyle.
Core highlights:
Developed the brand identity and storytelling
Managed all growth channels (email, social, ads, partnerships)
Built the Shopify store and optimized it for conversions
Launched the first collections and established community touchpoints
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