Matahari the label

Role: Brand Creative & Funnel Strategy
Industry: Fashion/Ready to wear
What I did:
Developed multi-step funnels, persuasive landing pages, and high-retention email flows. Strengthened brand identity through storytelling that highlights beauty rituals, ingredients, and emotional connection.
Core highlights:
Designed and optimized landing pages for improved conversions
Built retention emails that improved repeat purchase behavior
Created clean, aesthetic-driven visuals aligned with the brand
Advised on TikTok and content strategy for new audiences