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🌿 Favorite Child Collective — Fashion & Lifestyle Brand
Project Type
Growth Marketing
Date
October 2024 till now
Role: Growth Marketing Strategist — Meta Ads, Email, CRO, Creative Direction
Industry: Fashion (Gen Z)
What I did:
Helped scale FCC’s growth through data-backed creative strategies, full-funnel Meta campaigns, landing page optimization, and Klaviyo lifecycle flows. Reinforced brand identity inspired by pop culture, academia aesthetics, and cinematic storytelling.
Core highlights:
Built creative frameworks that doubled ad engagement
Increased email revenue through automated flows + targeted segments
Optimized the website for higher CVR (SEO, UX, collections setup)
Conceptualized seasonal and sales campaigns (Black Friday, drops, etc.)
